Creativity comes in many forms, and often it is derived from approaching things from non-obvious angles, times, or spaces. The most obvious benefits or solutions are often overlooked because most of us think within a box, linearly, or in sequence. But, attending to the areas that are not always obvious can often yield the most insights.

• Shining a light in dark spaces: Bob Williams—NASA astronaut in 1995 had the idea to point the Hubble Telescope to the dark patches of space (the telescope had been pointed only to places where light was already identified to provide a clearer picture of what the human eye or earlier telescopes from the surface could see) (National Geographic, 05/20, P. 14). This flipped things on the head and was an example of inversion thinking—instead of looking for keys where there is light, look for what cannot be seen with other telescopes or the human eyes.  As a result, many other striking formations and images were discovered.
• The silent spreaders: It has been proposed by several individuals or agencies that instead of testing individuals with COVID symptoms, we should test those without symptoms. Someone with symptoms would already be flagged and can be monitored/traced. The people without symptoms are the most dangerous because they can spread it without others being cautious around them and are harder to trace.
• Fundamentals following price: Expectations investing (Rappaport and Mauboussin)—instead of starting with fundamentals and financials, to then derive a stock price, one can start with the stock price and determine what that should mean about underlying fundamentals that would be needed to yield a given price.

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